The photograph shows him standing in front of his cigar shop in Geneva, Switzerland. Zino Davidoff's father, Henri Davidoff, a tobacco merchant, opened a tobacco shop in Geneva in 1911 after the family fled Ukraine. Zino later took over the business and was instrumental in its growth. He is credited with several innovations in the cigar industry, including the invention of the desktop humidor. During World War II, he famously acquired the cigar stock from Paris to protect it from the invading forces, which cemented his reputation as a key figure in the European tobacco trade. The Davidoff brand, now owned by Oettinger Davidoff AG, has expanded beyond cigars to include a range of luxury products such as fragrances, leather goods, and accessories.